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Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature – excellent grand prize winners – from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, ...
  • VOL.41 / 2021.12
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Overseas Publication Grants 2021

Overseas Publication Grants 2021 Grants awarded in 2021   2021.07.05   The Publication Industry Promotion Agency of Korea (KPIPA) has carried out this year’s “Overseas Publication Grants” to promote the overseas advancement of Korean publications. The “Overseas Publication Grants 2021” has provided partial grants to overseas publishers who have published or are planning to publish Korean content under contract with Korean publishers. Criteria for assessment were quality of contents, marketability, and ability of the publisher. Different amounts of grants will be provided depending on the region (Europe, US, UK, China, Japan, etc.). Following is the grant-winning work of the “Overseas Publication Grants 2021.”     Where is Grandma? Writer | An EunyoungPublisher | A thousand hopeGenre | Children’s bookTranslated Language | Traditional ChineseAwarded Publisher | Alvita Publishing Co., LtdISBN | 97898...
  • VOL.36 / 2021.07
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